San Antonio, TXprivate nonprofithallmark.edu
Hallmark University is a small, accelerated nonprofit in San Antonio with a pragmatic edge—its aeronautics, business, and IT programs cater to career-focused students who want to fast-track their degrees. With a 51% acceptance rate and an 80% admissions yield (per Forbes), it attracts applicants drawn to its no-nonsense approach, though graduation rates hover around 55%. The urban campus serves just 769 undergrads, offering a tight-knit but no-frills experience.
Hallmark University is fairly competitive, with Acceptance rateThe share of applicants a college admits in a given year. A 10% acceptance rate means it admits about 1 in 10 applicants. ranging from 51% to 98% across sources—likely reflecting different applicant pools (e.g., traditional undergrad vs. continuing education). SAT/ACT scores are optional but submitted applicants average 940–1210 SAT or 1160–1390 SAT (reports vary). The university requires verification of 9+ college credit hours for some programs, emphasizing flexibility for non-traditional students. Notably, Forbes highlighted its 80%+ admissions yield, suggesting strong appeal among admitted students.
Hallmark specializes in accelerated degrees (often completed in 2–3 years) with a focus on practical fields: aeronautics, business, nursing, and IT. Its School of Business offers both Bachelors and MBAs, while the nursing program is an ACEN candidate for accreditation (as of Facebook community discussions). Mechanical technologies dominate degree awards (115 annually), followed by transportation and IT. The 13:1 student-faculty ratio suggests accessible instructors, though the curriculum leans heavily toward workforce readiness over liberal arts.
With 769 undergrads in an urban San Antonio setting, Hallmark is small and commuter-heavy. Campus life is lean: student organizations exist but revolve around professional development rather than Greek life or athletics. Events include orientation and award ceremonies, per the student catalog. Housing isn’t highlighted—most students likely live off-campus. The vibe is no-nonsense, with resources like Self-Service portals for grades and financial aid taking precedence over traditional college social scenes.
Graduation rates are mixed: reports cite 55%–66% completion (within 150% of normal time), with some programs like nursing hitting 80–100%. Employment rates post-graduation range from 73% to 91%, though sample sizes are small (e.g., 40 students in one cohort). The Department of Education’s 150% graduation rate data places Hallmark in line with similar technical colleges, but well below national averages for four-year institutions.
The net price after aid is $10,153/year, with average aid packages of $6,469. Scholarships are modest (averaging $500) and awarded first-come, first-served. The sticker price isn’t explicitly stated, but the Net priceWhat a family actually pays after grants and scholarships are subtracted from the sticker price — usually far less than the published cost. calculator includes tuition, fees, books, and supplies. Notably, one source lists total costs as $69,728—likely an outlier or error, as others align with the $10K–$17K range post-aid.
Hallmark’s accelerated programs and career-focused majors cater to students who want to enter the workforce quickly—especially in Texas’s growing aerospace and tech sectors. Its 80% yield rate (per Forbes) signals strong buy-in from admitted students, likely due to its pragmatic value proposition. However, the low graduation rates and sparse campus life mean it’s best for self-directed learners who prioritize speed and affordability over tradition.