
Marshall, TXprivate nonprofitetbu.edu
East Texas Baptist University (ETBU) is a small, faith-driven institution in Marshall, Texas, where nearly 1,700 students—mostly undergrads—pursue degrees steeped in Christian values. Known for its nursing program and tight-knit community, ETBU offers a moderately selective admissions process, a 19:1 student-faculty ratio, and a campus where 80% of students live on-site. While its graduation rate lags behind national averages, its net price ($24K after aid) makes it a relatively affordable private option.
ETBU is moderately difficult to get into, with a 58% acceptance rate (1,016 admitted from 1,759 applicants in 2024). The middle 50% of admitted students score between 950–1150 on the SAT or 18–24 on the ACT, with an average high school GPA of 3.53. Notably, 99% of freshmen receive financial aid, averaging $15,233 per student. The university hit a record Spring 2026 enrollment of 1,709 students, a 6% increase over the previous year.
ETBU offers 43 undergraduate majors and 11 graduate programs, with nursing (13% of degrees), interdisciplinary studies (11%), and business (9%) as the most popular. Classes average 20 students, supported by a 19:1 student-faculty ratio. The curriculum is explicitly framed through a Christian worldview, with majors ranging from healthcare administration to humanities. The university emphasizes hands-on learning, though its 6-year graduation rate is 45–47%, below national benchmarks.
Top 5 Majors (by graduates): 1. Nursing (36 graduates) 2. Liberal Arts & Humanities (32) 3. Business (27) 4. Elementary Education (17) 5. Health Science (data not specified)
Life at ETBU revolves around its residential campus, where 80% of students live on-site. The university promotes a tight-knit, faith-based community with activities like chapel services, mission trips, and student-led ministries. Instagram posts highlight events like Summer Preview Days, where families explore campus life. The Student Life Office organizes leadership development programs, while the university’s small size fosters personalized mentorship—though social options may feel limited for those seeking a secular or urban college experience.
ETBU graduates earn a median salary of $36,427 one year post-graduation, roughly $6K below the expected average for their mix of majors. The 6-year graduation rate is 45–47%, and retention rates hover around 60% for first-year students. While the nursing program has strong regional ties, the overall ROI is tempered by lower-than-average earnings, particularly for liberal arts and education graduates.
Key stats:
ETBU’s sticker price is $47,076, but the average net price drops to $24,169 after aid—with 99% of freshmen receiving grants or scholarships. The financial aid office emphasizes affordability for middle-income families, though the Net priceWhat a family actually pays after grants and scholarships are subtracted from the sticker price — usually far less than the published cost. calculator estimates out-of-pocket costs at $32,830/year for some brackets. For context:
ETBU carves a niche as a low-cost Christian alternative to larger Texas universities, particularly for students seeking nursing or ministry-focused degrees. Its defining features:
1. Faith integration: Every class connects to Baptist values, appealing to conservative families. 2. Small-scale attention: 20-student classes and 19:1 ratios mean professors know students by name. 3. Nursing pipeline: The program is the university’s largest major, with local hospital partnerships. 4. Affordability: Net priceWhat a family actually pays after grants and scholarships are subtracted from the sticker price — usually far less than the published cost. under $25K is rare for private colleges, even with middling outcomes.
Downsides include limited diversity (demographics not cited) and below-average graduation rates, but for the right student, ETBU offers a close community at a bargain price.